Weekend at the IMATS

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AUTHORED BY: Nicole Toledo, Nicole Toledo Makeup Artistry

PHOTOGRAPHED BY: Kylie Fitts, Kylie Fitts Photography

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Earlier this month I had one of my makeup artists dreams come true. I had the pleasure of attending the IMATS in L.A. The IMATS is a huge three day makeup mecca for professionals in the industry and makeup lovers alike.

I was so excited for the opportunity to attend some amazing master classes from a few of my favorite celebrity makeup artists. Jordan Liberty, who does the makeup for the Anastasia Beverly Hills beauty campaigns, showed skin perfecting techniques that did not disappoint. Sir John whose celebrity client list includes none other than the queen bee of entertainment, Beyoncé showed his signature eye makeup application.

It was amazing to see and hear from a lot of the artists and YouTubers that I already follow on Instagram like Ashley Holmes and Nikki French. I even got to hear the backstory of one of my favorite professional makeup brands Morphe from Linda, the co-creator of the brand. I may have also spied Anastasia of Anastasia Beverly Hills and Shrinkle of Sugarpill Cosmetics just to name a few.

Not only was it amazing to meet and learn some new tips and tricks from the most respected artists and creators in the industry, but of course I was excited to do some serious shopping for my makeup kit (and a few things for me personally as well, of course). The amazing discounts would make any makeup addict jump up and down with excitement.

I stocked up on lashes from one of my favorite lash brands, Ardell. I had to snag a few of their Lash lookbooks that were a show exclusive for professionals. $20. I couldn't resist the new faux mink styles and of course I had to grab a few of the makeup artist favorite "Wispies." The California staple N'aimes had lashes for $2 a pair so I had to stock up on those babies before wedding season as well.


Brushes were also a must have on my shopping list. I can never have enough on a busy makeup day. Not only could you go to Crown Brushes and stock up on some great quality brushes for cheap, starting at $2 a pop! Eek! But there were some amazingly beautiful sets that were just too pretty to pass up. My favorite was this pastel pretty set from Royal and Langnickel, just $30 for the set of 12. Score!


I'm always looking for some tools and gadgets to make my life easier. I had to get some new mixing palettes like the Surface Pro from Beauty Blender. You can mix up your own shades and keep them mess free for travel. $30.

I am obsessed with lip color, so the Anastasia Lip Palette was a no brainer for me. Customize your own lip shade on the fly complete with mixing plate and lip brush. $48. Add black to deepen up a shade. Add white to lighten. It brings you back to art class 101.

Have too many lipstick tubes or cream foundations floating around in your makeup bag or kit? Store them in airtight containers like the ones from Vue Set and your set up will be much more streamlined and portable. $14.

The Color Switch Duo from Vera Mona is a great way to do a quick color switch without grabbing a new brush. Go from a dark shadow to a light shadow easily. $16.

I had to try the new Pro Makeup Silicone Blenders from Callas. What a great way to blend your foundation and other cream products without worrying about the bacteria of sponges. These are easy to clean and disinfect between clients too. $5.

Need help filling in or growing in your brows? Use these Crown stencils to keep the guess work out of the equation. $2.

img_7430 The Paw Palette is the original Hands free mixing palette. Perfect for when you just don't have enough counter space or room on the back of your hand. And it keeps your hands mess free. $13-$28.

img_7429 I'm all about perfected skin. Skin is everything to a pretty makeup look. I couldn't resist trying the coveted Tarte Shape Tape Contour concealer. It's applicator is huge which makes it easy to conceal under the eye or anywhere else you need more coverage or lift. $24.

I kind of went crazy and bought a few of the BeBella highlight, contour, and blush palettes. $20-27. The colors are universally flattering and the price...I just couldn't say no.

I'm a sucker for glitter and shimmer and these gems from Lemonhead were just calling my name. You can use them anywhere (lips, highlight, eyeliner, etc.). No need for a primer or glitter glue. They stay put for a mess free application. $22-25.

Limecrime Diamond Crushers are the perfect glittery, holographic lipgloss for anyone who wants to channel her inner unicorn. $18.

Don't forget about adding a bronzy, highlighted sheen to your body as well. Melanie Mills Hollywood Gleam Body Radiance is perfect to erase the winter blahs. $40. Mermaid status.


Here are a few of my makeup hauls from two of my other favorite makeup brands. Nyx is an amazing brand because they offer quality products at an inexpensive price point. Many of the products pictured were used in the Jordan Liberty master class promoting their new and amazingly build-able Total Control foundation.


Sigma is a brand that is known for having the most amazing brush selection. I had to pick up a few of those along with some other makeup artist staples. I already have their brush cleaning mat which works like a dream. So I had to try their Dry'n Shape Tower which helps cut down the dry time of your brushes while allowing them to keep their shape while drying. $29.