Talking Shop: Creating a Media Kit
Bloggers these days are both brand ambassadors and brands themselves. If you're a blogger, chances are, at some point you will want to work with brands other than yourself. Brand partnerships can be local or national, paid or for trade. However brands find a blog, they're more than likely going to want to see a media. What is a media kit? A media kit tells a brand who you are and who your blog is. It's basically a really, really thorough introduction. When a brand wants to work with you, they want to make sure they're getting the best return on their investment, whether they're paying for advertising through you or trading you clothing for a shout-out. Having a media kit gives them all the answers they need to know - if your brand fits with their brand and how many people they can except to see information about their brand. A media kit also helps you contact brands on your own; you can answer all their questions about who you are at once.
What should my media kit include? Your media kit should include a brief description of you & your brand - what you blog about, what your background is and who your readers are. It should also include stats such as your social media (Instagram followers & average likes per photo, Facebook likes, Pinterest followers) as well as stats about your website (average monthly page views, average comments) Additionally, it is a good idea to include information about your blog's demographics like the location & gender of your readers, both actual demographics and the demographics you're working towards. Other media kits include most popular posts and clients you've worked with in the past.
How do I find my stats? Google Analytics is the easiest way to find your stats. This website can break down your stats into very specific chunks, making it simple to know what's working & what's not. Best part? It's free.
How often should I update my media kit? We update our media kit every 3 months. I feel this is a good enough chunk of time to measure new growth & ensure stats aren't just one time things. For me, it's just one more thing I do to wrap up a quarter. It's a good reminder to check in on the progress of our site towards business goals.
What should my media kit look like? Your media kit should match the look of the rest of your brand. It's visually confusing if your media kit features lots of colors but your blog is only black and white. The media kit is just like any other marketing piece. You want to make sure every one is telling the same story.
So there you have it! Super simple & something you can absolutely do! Now get out & start connecting with brands!