Special Series- Dynamic Duos: Denver Fashion Truck
Dynamic Duos: Denver Fashion Truck
Written by Lacey Spruce || Photos by Kate Merrill
You’ve heard of food trucks, but what about a fashion truck? Wouldn’t it be convenient to get some shopping done in a boutique that happens to be conveniently parked right down the street from where you’re running errands or having lunch? For Adrian and Desiree, owners of Denver Fashion Truck, that is the reality of shopping! Not only are they a dynamic duo as a married couple, but together they’ve brought the best of locally-made Denver goods to the streets. Check out their interview below to find out how to shop this boutique on wheels, the inspiration behind the concept, and whether moon boots might be making a comeback this season.
Tell me a little bit about your partnership. What do you think makes you a "dynamic duo"?
Adrian: Aside from being tough and having a workhorse mentality, we are both creative and organized, but Desiree has a strong point for organization whereas I have a strong point for creativity. Not only are we good at running our business, but we're also makers for our business. We offer our own products in Denver Fashion Truck.
Desiree: Besides being married, Adrian and I have known each other since we were 15 years old. Becoming business partners felt natural. We share a lot of similar interests and passions, therefore, we incorporate them into Denver Fashion Truck. We are both determined and dedicated, so all our energy and time goes into our business.
Adrian: I'm just a funky funky man. I dig originality--a flamboyant style with a balance of current fashion. But, I always reinterpret these current styles to match my own. I wore moon boots one year during the mid nineties, way before Napoleon! I've toned down a bit, but I think I'm going to go thrifting more often because I feel the itch.
Desiree: I make it a point to dress original and fun! I love adding statement pieces to my outfit, and I love mixing patterns. My wardrobe consists of mostly thrifted finds, handmade threads, and vintage wares. What does expressing personal style mean to you?
Adrian: Style is the first thing people see when you meet them--usually the first impression. For me, style is an extension of my personality. I use it to break boundaries, stereotypes, and for my personal branding.
Desiree: Having your own style, regardless of the trends, is self expression. Expressing one’s personal style is a way for individuals to stand out from the crowd and show their own flavor. Fashion is self expression.
How does Denver Fashion Truck help others express their personality and their personal style?
Adrian: First off, by putting a little bit of everything for everyone we keep a fair share of edgy styles, Colorado pride, and urban wear also. The thing is, we've earned the trust of some pretty standout local designers, and in that light we are able to bring the most current edge of locally-made fashion to the streets.
Desiree: We as Coloradans have our own style and Denver Fashion Truck offers that. Our handmade dresses are one of a kind, and some of our handcrafted jewelry and screen-printed tees are a limited run and our vintage is hand picked. Our customers know that they will find something original in our shop. How did Denver Fashion Truck come to be? What was the inspiration behind your concept?
Adrian: As mentioned earlier, we are Colorado makers. People like ourselves who live here in the city and create dope things inspire us. This is also the reason why I outfitted our truck the way I did--plaid to make a statement and cabin-esque for the inside representing a Colorado feel.
Desiree: Adrian and I had been dreaming about owning a boutique since 2005. Keeping it Colorado made, housing local art and fashion and adding the vintage pieces was the original vision. Our local community and our own art form has inspired us and made Denver Fashion Truck what it is today.
Denver Fashion Truck is known for supporting local vendors. How has the focus on locally-made clothing and gifts impacted the way you do business or the way your business has developed?
Well for one, there's no shortage of local makers. It's difficult to house everyone that approaches us because of our size constraints, although we still are selective because we aim for a certain product experience. The other thing is we kind of have an advantage as makers and vendors of local makers where our fellow designers and makers constantly inspire us. It has helped shape and evolves our own products.
If you could only keep one item of clothing in your closet currently, what would you choose and why?
Adrian: Moon boots, just kidding, I got rid of those last year. It would be this sweater cardigan I have. It's made by the Denver company. I would keep this because it's vintage, it's rare, it's local, it's funky, it's casual/dressy and it has sentimental value.
Desiree: That’s a tough choice, but I’d have to choose my vintage striped Lacoste dress. It fits me like a glove, makes a statement, and I can add different accessories with it to switch it up.
Certainly, having a shop on wheels comes with its own unique set of challenges as well as advantages. What would you say those are?
Well the obvious advantage is being able to go to our customers. Once you know who your customers are, well, you're able to find them! Although that also is a disadvantage because as a mobile business we want to be careful not to step on anyone's toes and we have to follow the rules of the road as it were. By this, we mean parking dilemmas and respecting other mobile businesses as well as neighborhood businesses. Finding parking is definitely our biggest challenge, but the neighborhoods have all been inviting.
What is your favorite part about being a business owner?
Adrian: I would like to say it's the flexibility of being your own boss, but that's simply not the case. We work just as hard as any brick-and-mortar boutique and in light of that hard work, the best thing about being a business owner is the satisfaction we get and the sense of accomplishment we feel. We started from the bottom now we here! (laughs) The other thing is being able to pull the trigger and make quick decisions. We don't have to inquire with any bosses, supervisors, or chain of command; we just inquire with each other.
Desiree: It is definitely the flexibiliey. I am able to take my daughter to school and pick her up. That was something I didn’t get to do when I was working 8-5pm. Although we work a lot harder being our own boss, it’s all worth it.
What's the best part about being a part of the fashion scene in Denver?
Adrian: Although the scene here is pretty evolved, it's still evolving and for us as makers this is a good thing because we get to help the scene evolve and offer our take. it is a good feeling when I see someone out wearing one of my printed designs or one of Dez's dresses. Not to mention working with all the talented people we do. we feel like it’s our duty to dress those who follow us and to offer the next good thing.
Desiree: We love meeting all of the fashionable people in Denver. Also, It’s very inspiring to be surrounded by all of the locally-made items in our shop. For any readers who haven't yet shopped at Denver Fashion Truck, what's the best way for them to keep up with your current location?
Just check our social media. Sometimes, when we don't have an event, we will announce our pop-up 15 minutes to a half hour before we open up shop. Other times, we will post events we are doing one week to a day ahead of time. The randomness comes with the territory--we don't know the parking space we will get until we get it.
What's currently your favorite item on the truck right now?
Adrian: I like the altered vintage ties by coat check girl. She understands the needs of a funky man, or woman!
Desiree: I can own every piece of jewelry ADORN makes. Laura’s geometric rings and necklaces are handmade, handcrafted, hand formed and welded together from metal scraps, sterling silver or rose gold. This is a tough question as well. I choose ADORN but also Canned Goods. I own a pair of their diamond fold earrings and cuff and can't get enough of it. Plus, Canned Goods is for a good cause-for each repurposed item sold, one canned food item with be donated to a reputable charity!
Adrian: I think Desiree should answer this; she is like a freakin tour guide. She definitely opened me up to a lot of interesting things local!
Desiree: Adrian and I will both dress up in our stand out way. Adrian with his thick-framed eyeglasses and Adidas, me in a vintage piece with my Doc Martens and of course my signature red lipstick! Best date night would include a visit to the history museum or Denver art museum, out a new restaurant or bar (since there are so many to choose from in Denver) and end the night at the Mayan theatre enjoying a nightcap while watching an indie film.
Visit The Denver Fashion Truck online, like them on Facebook, and follow them on Twitter @denfashiontruck and Instagram @denverfashiontruck so you can find out where they’re parked each day. Stay tuned for our next Dynamic Duo, Hailee Grace Boutique, next week!
Lacey Spruce is the creator of personal style blog My Boring Closet and a Denver Style Magazine contributor.