Why Velvet Everything is the Next Big Thing
AUTHORED BY: Kayla Klein
PHOTOGRAPHED BY: Tyler Johnson
[/vc_column_text][vc_separator][vc_column_text]This content was created by a Denver Style Magazine Contributor. The opinions expressed in the article do not necessarily reflect the views of Denver Style Magazine.
To become a Contributor and share your work with our community, drop us a line at email@example.com [/vc_column_text][vc_separator][/vc_column_inner][vc_column_inner width="3/4"][vc_column_text]The 90s are back and better than ever. Their revival reintroduced chokers and mom jeans back into the closets of the stylish, but most importantly, it reinstated velvet in a big way. Photos on wmagazine.com show velvet pieces stomping Fall/Winter 2016 and Spring/Summer 2017 fashion week runways by esteemed designers like Alberta Ferretti, Givenchy and Stella McCartney. These fashion influencers, among others, prove that the popular holiday party fabric has more than one acceptable venue.
Velvet is not a fiber itself, but rather a woven fabric characterized by the structure of its pile, according to an article on statrupfashion.com. The article suggests that velvet originated from Eastern culture in roughly 206 B.C. The fabric reached its first peak production period during the Renaissance, and its second during the Industrial Revolution. Skip ahead to the 90s, when crushed velvet capitalized on the grunge movements, and amidst the 90s revival, crushed and colored velvet everything is at an all-time fashion high.
Data from Google Trends shows that web searches in the U.S. for “velvet” hit peak popularity in 2016. Google Trends uses relative data to compare search terms, where 100 represents peak popularity, 50 represents half of the peak popularity, and so on. As such, roughly 10 years ago, web searches for “velvet” hit another high, but even then, the searches were over 25 percent less frequent than in 2016. Google Shopping Trends reveal similar results, displaying 2016 as the pinnacle of popularity and an average of less than 50 between 2008 and 2015.
While many bloggers prefer to make velvet the focal points of their looks, some people prefer to use the fabric to accessorize.
Plus, for anyone not willing to gamble on velvet’s possibly fleeting popularity, accessorizing classic pieces with velvet makes it easier to embrace the trend without purging classics from their wardrobes.