Blogger Carolina Hellal Talks Style, NYFW and Her Secrets to Happiness

Blogger Carolina Hellal Talks Style, NYFW and Her Secrets to Happiness

| Authored by Kayla Klein |

|| Photos Courtesy of Carolina Hellal ||

Carolina Hellal took an interest in fashion long before she started Chic Talk, her style blog with over 24,000 followers across various platforms. Growing up in Colombia afforded Hellal a unique approach to fashion. When she followed her mom to the United States in 2003, Hellal bounced between the Community College of Denver and Colorado State University, studying visual merchandising, before she returned to Colombia to major in fashion design at Arturo Tejada Cano. Hellal dabbled in swimsuit and lingerie design using inspiration from Stella McCartney, Marc Jacobs and Johanna Ortiz. She returned to the U.S., and while working as a visual merchandiser, Hellal realized that her path to happiness strayed from the typical nine to five job. Instead, she launched Chic Talk to grow an online presence as a Denver-based blogger.

How did you decide you wanted to become a fashion blogger?

I started blogging three years ago. I was the store visual supervisor for a clothing store, and I was working nine to five, Monday through Friday, every single day, so I had a lot of free time. I would spend so much time looking at other people’s blogs. I was really inspired by this blogger from Venezuela – she lives in Miami. Her blog was really cute and it was all about her personal style. I was like, “I really want to do this.”

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Do your heritage and your background influence your style?

I grew up in a family where all the women care about the way they dress. I think that’s definitely a big influence, especially in my style. My style used to be a little more eclectic because, in Colombia, we’re in the tropics, it’s all about the colors, and it’s warm and beautiful. Since I moved here, my style has become a little more classic, but I still feel like I have that Colombian side of me that, if I go back, I’m wearing colors and fun prints all of the time.

Take me through a typical day in your life.

I think everything depends on what collaborations I’m working with. My husband is the one who takes my photos. He works full time, so I usually try to shoot on the weekends so he has the week to work on his own things, because I don’t want to overwhelm him with my job. The process starts a couple of days before we shoot, because we have to put together the outfits, and we have to think about what collaborations we have to work on that week. I love shooting downtown because of the urban city life. It’s fun for him to take the photos, but he’s not super into fashion, so we try to take the photos in one to two hours. After that, I usually invite him to dinner or coffee or something, because he deserves it.


Is he a photographer by trade?

No, he’s not at all. He’s a sports anchor for the Hispanic network. When we moved here, I asked him – I’m going to say I asked him, but I actually told him – he was going to be my photographer. It’s expensive to hire a photographer, and I have to take so many photos every weekend. I felt like I could train him, and now he actually enjoys it. He’s always checking my Instagram, Facebook, everything. I think the more we do it, the more he likes it.

What’s the ultimate goal of your blog? Where do you see it in 5-10 years?

My biggest dream is to have my own line and offer it to all of my followers. After coming from New York Fashion Week, it’s so eye opening. There’s so much to do out there, and it’s so interesting. It’s all about networking and getting in contact with the right people.


Were there any collections that stood out to you?

We actually had the opportunity to see a lot of emerging designers’ work. Louis Verdad – he’s this Mexican designer. We went to his show room, and his collection was really cute, very clean. I identified with his work, because it was classic but modern at the same time, clean lines, very feminine.

Did you see any trends in New York that you’re sure to be wearing this spring and summer?

I’m in love with high heels, because I’m so short, but so many people were wearing tennis shoes and sneakers everywhere, and it looked so chic. People would put together the cutest outfits, and then you’d look at their shoes, and they would be tennis shoes. I’m really excited to incorporate that more into my daily wear. It’s all about trying it out and getting used to it. That’s the one thing that I really want to see this fall and winter.

If you could say anything to your followers, what would you say?

It’s all about doing what makes you happy, so you don’t feel like you’re doing work. Right now, I am finally blogging full time, and I feel like it’s just a blessing. I would say, just do what makes you happy, so you’re happy every single day.